Finding your niche!
Hey y’all! Let’s talk about finding our niche!
When we all start out on this photography journey and building our business, we take all sorts of gigs…family, children, milestones, mini sessions (ugh, that’s another topic for another day), engagements, and if we are brave enough we will try out weddings and newborn photograph!
I have tried them ALL. Newborn STILL terrify me…yes me, the girl who had 3 kids in less than 5 years. I’m good at mommin’ ’em, not at photographing them in the “super amazing newborn posing kind of ways!” I have friends who love newborn photography and are AMAZING at it, but that is their niche! They found what they loved and studied and got really, really good at it! Which is why I am sharing what I am sharing here!
Once you find what you love photographing the most, and trust me, you will know without a doubt, then start doing all the things you can to get really, REALLY good at it!
I’m not just talking about perusing (fancy southern word here for scrolling) Pinterest for good posing ideas. I’m talking about educating yourself. Seeking out the best of the best in that area and learning from them.
There are multitudes of free blog posts, and free webinars, and then there are digital courses you can purchase! Do as much free as you can, I always say, but know that it is very important to invest in yourself and your business. I can promise you that investing in a course, workshop, or mentor will pay off big time in your work product and experience for your clients!
We are all forever students, so always be a student of what it is you love the most!
Magan Ward is a photographer, wife, mom of 3, and educator to fellow photographers. She has an unhealthy obsession with Chick-Fil-A mac and cheese, and has a bit of a love affair with dry shampoo – something she tried to avoid for years until the pandemic of 2020 occurred rendering her dependent upon the waterless revelation that saves her time, something now used to instead apply nutella to waffles for tiny humans.
Putting that Masters in Education to good use, Magan enjoys teaching her fellow photographers and online entrepreneurs the ins and outs of building a business that they love…and occasionally sprinkles in some encouragement for Mamas, because life with littles is just plum hard sometimes.
You can grab her free list of favorite tools for entrepreneurs here.