“The wedding industry is saturated” – I hear this all the time and I am sure you have heard it too.

I was asked about this on The Stay Focused Podcast with Emily Supiot of CozyClicks recently. And my response was “Yes, there are a lot of people claiming to be wedding photographers, but you need to remember that only you can serve and show up for your clients in the way that you do.”

It’s true. There is only one of you. Your personality will shine through, and you will have ideas on how to show up for and serve your clients in ways that others can’t and won’t.

Here are a few tips on how to wow those wedding clients from the moment they become officially official.

Send a Welcome Packet

I send out a thank you / welcome packet quickly after booking. This includes a small gift along with my client welcome guide, some call it a bridal magazine. You can actually purchase it here and have it printed at MagCloud to provide a more tangible experience. Simply place your own images and words into it and you will be well on your way! Tie a little bow around it when you send it, there is something nice about the tiny details and it will say a lot about the effort you are putting in.

This welcome guide includes a sample timeline of the wedding day, how to prepare for the engagement session, what to wear for the engagement session, and other tips and advice leading up to wedding day – and of course features all of my images to keep them excited about having me as their wedding photographer. You can have the same and use this template to create your own.

Send a Small Gift

This can go with the welcome guide from above, or separately.

Think about items they will need when beginning their wedding planning, or for their new home together. Even a small candle with a handwritten note is a thoughtful gift that won’t cost much on your end.