How to WOW Your Wedding Clients
“The wedding industry is saturated” – I hear this all the time and I am sure you have heard it too.
I was asked about this on The Stay Focused Podcast with Emily Supiot of CozyClicks recently. And my response was “Yes, there are a lot of people claiming to be wedding photographers, but you need to remember that only you can serve and show up for your clients in the way that you do.”
It’s true. There is only one of you. Your personality will shine through, and you will have ideas on how to show up for and serve your clients in ways that others can’t and won’t.
Here are a few tips on how to wow those wedding clients from the moment they become officially official.
I send out a thank you / welcome packet quickly after booking. This includes a small gift along with my client welcome guide, some call it a bridal magazine. You can actually purchase it here and have it printed at MagCloud to provide a more tangible experience. Simply place your own images and words into it and you will be well on your way! Tie a little bow around it when you send it, there is something nice about the tiny details and it will say a lot about the effort you are putting in.
This welcome guide includes a sample timeline of the wedding day, how to prepare for the engagement session, what to wear for the engagement session, and other tips and advice leading up to wedding day – and of course features all of my images to keep them excited about having me as their wedding photographer. You can have the same and use this template to create your own.
This can go with the welcome guide from above, or separately.
Think about items they will need when beginning their wedding planning, or for their new home together. Even a small candle with a handwritten note is a thoughtful gift that won’t cost much on your end.
Magan Ward is a photographer, wife, mom of 3, and educator to fellow photographers. She has an unhealthy obsession with Chick-Fil-A mac and cheese, and has a bit of a love affair with dry shampoo – something she tried to avoid for years until the pandemic of 2020 occurred rendering her dependent upon the waterless revelation that saves her time, something now used to instead apply nutella to waffles for tiny humans.
Putting that Masters in Education to good use, Magan enjoys teaching her fellow photographers and online entrepreneurs the ins and outs of building a business that they love…and occasionally sprinkles in some encouragement for Mamas, because life with littles is just plum hard sometimes.
You can grab her free list of favorite tools for entrepreneurs here.