Three Things You Need in Your Pricing Guide
How many of your inquiries receive follow up questions? This is why simplicity is key when creating your pricing.
So what are the key things to remember when you are creating your pricing guide?
Having multiple packages confuses them and can create overwhelm and potentially lead to the client not booking at all.
Keeping it simple with 2 or 3 options reduces the possibility for that overwhelm and they can quickly see which package fits their needs and budget best.
Keep it concise – no need to explain every single detail. Simply telling how long, how much, and what big things are included such as travel, online gallery, print credit, album, or all digital files gets the point across quick so the client can see what they will get without a lot of extra words in between.
Pick if you are offering in person sales or digital files and stick to it. Choose if you will provide an online gallery or an in person viewing session. And make up your mind if you want to do a soft proofing or if you will choose the best images, edit them, and just deliver those. Once you are clear on what you are offering, then it makes it that much easier on your client as well.
Quick, kind words from prior clients affirm why you are worth the prices you are charging. Sometimes that can make the difference when a client books and when they don’t.
And including 3-5 FAQs that you get most often, will reduce the questions you receive back, resulting in less inbox maintenance on your end. They will know up front if travel is included, if they will get their raw files (please don’t, I’ll write about this another day), and if they will or will not see every single image from their session or wedding.
I now only offer 2 options for each service I provide. Two wedding packages, two family portrait packages. It’s clear and concise what is included. It has simplified my process, and speeds up the booking!
I recommend having a pricing guide to send as a PDF or even have printed and delivered to the client if you are able to give it in-person, or a hidden link on your website that you can send for each inquiry. The link is often the best solution because the client can quickly view this on their phone while on-the-go and choose which package.
HoneyBook is perfect for this as well. I am able to create a brochure of my package options inside of HoneyBook, send that to the client with the click of a button, they select the package, and then with two more clicks, I can send the contract and invoice. If you are interested in HoneyBook, you can get 50% off your first year with them here.
Magan Ward is a photographer, wife, mom of 3, and educator to fellow photographers. She has an unhealthy obsession with Chick-Fil-A mac and cheese, and has a bit of a love affair with dry shampoo – something she tried to avoid for years until the pandemic of 2020 occurred rendering her dependent upon the waterless revelation that saves her time, something now used to instead apply nutella to waffles for tiny humans.
Putting that Masters in Education to good use, Magan enjoys teaching her fellow photographers and online entrepreneurs the ins and outs of building a business that they love…and occasionally sprinkles in some encouragement for Mamas, because life with littles is just plum hard sometimes.
You can grab her free list of favorite tools for entrepreneurs here.